Whether face- to- face or online relationship marketing is how business is done in today’s market. People work with those they know, like and trust which makes relationship or word of mouth, marketing the most effective business model available.
Sweating the small things? We can help.
For retailers, the seemingly smallest aspects of the in-store experience can mean millions in annual sales across many locations. Product availability, employee up-selling, verbal promotion reminders, promotional signage and more, all hold insurmountable revenue potential. From high-end specialty brands and big box value chains to department stores, convenience stores and gas stations, it can be particularly challenging for retailers today to juggle, drive and prioritize this endless list of performance areas.
That’s why Pocketshopy provides not only the data you need to monitor these areas but also the analytics and technology platform you need to prioritize and improve on them to predictably drive same-store sales across your organization.
The Science of the Sale
• Assess operational performance and brand compliance in areas such as sales person knowledge, cleanliness, up-selling and check out with Pocketshopy shopping.
• Monitor in-store realities such as product availability, pricing accuracy, promotional materials display and how your pricing compares to your competitors with retail audits.
• Understand customer attitudes and perceptions on topics such as store layout, product selection, sales person approach, and customer service with customer satisfaction solutions.
• Use Market Force to help you execute promotions and seasonal floor sets correctly and on time with merchandising services.
• Understand what operational compliance areas matter the most to your sales. Identify what your customers want from their experience based on our unique segmentation analytics. Grow your business using insights like these with ground-breaking advanced analytics and predictive statistical models.
• Put all of this into action with one completely integrated customer intelligence technology platform, PocketshopyM that pushes results down to the store level for maximum accountability.
Bring on your Brand
• Assess operational performance in areas critical to your brand promise and to customer needs such as speed of check out, cleanliness, employee helpfulness and more with Pocketshopy Shopping
• Ensure accurate and critical product availability, selection, pricing, speed-to-shelf and display/promotion with Retail Audits and competitive pricing
• Understand critical customer attitudes and perceptions on items such as product selection, product quality and overall satisfaction with Customer Satisfaction Information
• Understand what operational compliance areas matter the most to your sales and where. Identify which of your customers want what from their grocery and drug store visits based on our unique segmentation analytics. Insights like these with ground-breaking Advanced Analytics such as predictive statistical models
• Put all of this into action with PocketshopySM, a completely integrated customer intelligence technology platform that pushes results down to the store level for maximum accountability
Protect your business with compliance audits. Grow your business with customer feedback.
In today’s economic landscape, measurement is the only insurance for success. And that means every location and every customer.
We have developed customer intelligence packages that address both, specifically for the Services industry:
• Assess operational performance in areas such as customer service, wait time and transactional proficiency with branch and teller mystery shopping evaluations
• Understand sales effectiveness across your stores, including product explanations, description and information disclosure requirements with mystery shopping
• Understand customer satisfaction levels and their impact, key drivers of customer satisfaction and problem areas that might be putting your brand at risk
• Compare pricing for your products and services versus that of your competitors with our syndicated Competitive Pricing
• Discover what matters most to your customers and to your bottom line
• Understand what specific factors about your branch experience drive comfort, confidence and loyalty. Identify what changes could earn you more loyal customers and get your loyal customers to recommend you to others. Get insights like these with ground-breaking Advanced Analytics such as the Loyalty Life Calculator.
• Put it all of this into action with PocketshopyTM, a completely integrated customer intelligence technology platform that pushes results down to the branch level for maximum accountability.